Having a stand at the Expo is a great start for winning new business, but there's more you can do to improve your results. Download our Top Tips and use it as a checklist to ensure you’re on the right path to maximising your exhibiting experience.
Here are some more suggestions and helpful resources for your event marketing.
Bring more of the right buyers to your stand!
Where your exhibitor listing will be located
- Submit your company profile on time as it is featured on the Sponsors page of the website and in the official event magazine.
- The magazine is distributed at the event, and the e-version is distributed to circa 50,000. Readers use the product directory section of the event magazine all year round.
How to Submit your company listing
- Click on the Compulsory Forms tab, open the Company Listings form and complete all details as listed.
Download your magazine specs here:
Download our Top Tips and use it as a checklist for your event marketing campaign. Here is a summary:
- Make sure you’ve identified your goals before the show and that everyone knows how the Return of Objectives will be measured.
Invite Your Best Prospects
- Include your customers too. It can be a little embarrassing to see your customers at the event because they received an invitation from your competitor! Some ways to get the memo out:
- Pre-show email marketing campaign
- Give them a call
- Share on Social Media
Time to get the creative juices flowing and design a stand strategy that will engage visitors and generate leads.
- To attract the right people on the day, make sure your stand artwork/signage clearly articulates what your business does.
- Check out our stand artwork tips on our Top Tips Checklist (NOTE: you must be logged in to access this file)
- A targeted approach: rather than pulling visitors onto your stand as they walk past, you can target the right level and profile for your business to directly target them before the event.
Activity Budgeting Tips
- When planning your budget, make sure you account for supporting marketing activities, prizes, extra staff and any other event-related expenses.
- You should consider how you are going to best promote your business before, during and after the event to really maximise your overall experience and investment.
Engagement Tips and Icebreaker Tactics:
- Think of ways to get engage visitors with your staff, product, service or social media.
- Connect your activity to the theme of your trade show campaign or to your brand’s image.
- Prizes and giveaways
- On-stand games, contests and incentives
- Photo booth or photo props encourage visitors to upload photos to social media using your hashtag / handle
Leads, leads, leads!
- Incorporate a lead capturing strategy into your event plan.
- Use digital Lead Scanners to collect leads. More information
- Incentivise! Consider running a special offer or prize draw for those who scan their badge on your lead scanner.
- Ensure your sales development teams contact prospects quickly after the event to follow-up. Exhibitors that fail to do this turn their ‘hot’ prospects to cold!
Accountech.Live Email Signature / Web Adverts
- You need to be clear on what your exhibiting objectives are, as this will help you determine the content that goes into your artwork.
- Your stand graphics should showcase and position your brand and/or highlight the key problem/s that your solution/s fix. This could be done in an infographic style, using icons or imagery - or perhaps a few short snappy sentences.
- You want the visitor to be able to identify what it is you offer at a swift glance. Keep your stand simple to avoid being lost in the information overload.