Marketing Tools & Magazine Adverts
This event has ended.
Having a stand at Marketing Live 2023 is a great start for winning new business, but there's more you can do to improve your results.
Here are some more suggestions and helpful resources for your event marketing to help you bring more of the right buyers to your stand!
Where your exhibitor listing will be located
- Submit your company profile ASAP as it is featured on the Exhibitors page of the website and in the official event magazine.
- The magazine is distributed at the event and the digital version while be hosted on the Marketing Live 2023 website throughout the year.
How to Submit your company listing
- Click on the Forms To Action tab, open the Company Listings form and complete all details as listed.
- If you've booked magazine advertising, please refer to your Forms To Action for artwork specifications. If an advertising submission form does not appear in your Forms To Action, you do not have advertising included.
- Leverage your network to ensure you're making the most of your time at Marketing Live 2023. Access your custom social share graphic here.
Getting Started - You can complete these tasks now!
- Complete your online listing ASAP! This will be featured on the website and in the event magazine. The sooner you do this, the more exposure you'll have to our attendees.
- {COMING SOON} Add the Marketing Live 2023 email signature banner to your company and staff email footers.
- Let us know of any exciting new products you will be bringing to the event using the relevant form under the Forms To Action tab.
- Follow us on social media and be sure to tag us in your posts:
Pre-Show - Ideally, you'll complete each of these tasks at least once within 12 weeks of the show!
- {COMING FEB '23} Use our custom social media tools to share your involvement with the show. We also recommend creating your own posts with your own creative assets and product imagery, just remember to tag us (our links above)!
- Add Marketing Live 2023 details to your company website. We recommend a 'See us in person!' section!
- Write a press release announcing your presence at Marketing Live 2023 and any exciting products you'll be launching or showcasing at the event. Post it on your website or blog and social media channels and send it to industry publications to boost awareness!
- By now, your top prospects should be aware that you'll be at Marketing Live 2023, but consider a personal call the week before the show to ensure they're aware of the event and are planning to come see you!
Onsite
- Pre-schedule some content across your social media platforms and plan to post some 'live' content from the show floor. Show off your stand and products, take some stand staff and/or customer selfies, take a dance break with our DJ - and don't forget to tag us in your posts!
- If possible, send out another email to customers letting them know that the event is now on and that they can come to your stand at any time to say hello.
- Always keep track of the customers you spoke to at the event. If you don't already have a lead scanner included with your stand package, you can still order one via the Order A Lead Scanner Form in Forms To Action.
Post-Show
- Send out thank you email, thanking your customers for seeing you at the event. This is a good time to highlight the product/service offering you had at the show to refresh visitor's memory.
- Send out a 'Sorry we missed you' email to those customers who you didn't get to see, make sure to let them that they can still connect with you.
- Follow up on all leads that you got from the event - many buyers will make their purchase decision in the weeks following the event and you want to keep your business at the front of the queue.
Social media tips
- Plan your presence at the event. Discuss with your team who will be working the stand, what their roles are and how they can be involved with social media. Get the team involved!
- Begin to promote heavily 1 month out from the event. This is when you will want to promote what attendees can expect to see at your stand, what you will be giving away, etc.
- Use the built-in scheduler in Facebook or another posting planner like Hootsuite to plan your social media posts before you even leave the office. This will save you time and effort onsite.
- Don't forget to live post. There is nothing like posting as something is happening!
- Use pictures and video, especially onsite. Show people (with photos and videos) what they are missing while they aren't at your stand. This is much more powerful than just words!
Example copy for social media posts
- Pre-Show:
- We're excited to announce our participation at Marketing Live on 20-21 March 2023 at ICC SYDNEY. Register now to save!
- Can't wait to connect with you at Marketing Live 2023! You can find us at stand #.
- It's always great to put a face to a name, stop by and see us at Marketing Live at stand # on 20-21 March 2023 at ICC SYDNEY!
- We will be showcasing our new {INSERT PRODUCT/SERVICE} and can't wait to show you in person at Marketing Live on 20-21 March 2023 at ICC SYDNEY!
- We look forward to attending Marketing Live on 20-21 March 2023 at ICC SYDNEY! Be sure to visit us at stand # to learn more about {INSERT PRODUCT/SERVICE}.
- We're exhibiting at Marketing Live on 20-21 March 2023 at ICC SYDNEY. Are you going to be there?
- Onsite:
- We're all set up and ready to go for Marketing Live 2023 to begin! We can't wait to see you on the exhibition floor at ICC SYDNEY.
- If you haven't stopped by our stand (#) at Marketing Live 2023, you are missing out on {INSERT YOUR GIVEAWAY OR SPECIAL FEATURE HERE}!
- Post-Show
- We had a great time at Marketing Live 2023! Thank you to everyone who stopped by our stand.
- We're glad we got to see so many new faces at Marketing Live 2023. Looking forward to 2024!
Time to get the creative juices flowing and design a stand strategy that will engage visitors and generate leads.
- Stand Artwork
- To attract the right people on the day, make sure your stand artwork/signage clearly articulates what your business does.
- You need to be clear on what your exhibiting objectives are, as this will help you determine the content that goes into your signage.
- Your stand signage should showcase and position your brand and/or highlight the key problem/s that your solution/s fix. This could be done in an infographic style, using icons or imagery - or perhaps a few short snappy sentences.
- You want the visitor to be able to identify what it is you offer at a quick glance. Keep your stand simple to avoid being lost in the information overload.
- Activity Budgeting Tips
- When planning your budget, make sure you account for supporting marketing activities, prizes, extra staff and any other event-related expenses.
- You should consider how you are going to best promote your business before, during and after the event to maximise your overall experience and investment.
- Engagement Tips and Icebreaker Tactics:
- Think of ways to get engage visitors with your staff, product, service or social media.
- Connect your activity to your brand, products, or services
- Prizes and giveaways
- On-stand games, contests and incentives
- Photo stand or photo props encourage visitors to upload photos to social media using your hashtag/handle
- Leads, leads, leads!
- Incorporate a lead capturing strategy into your event plan.
- Utilise a digital lead scanner to collect leads. View more information here.
- Incentivise! Consider running a special offer or prize draw for those who scan their badge on your lead scanner.
- Ensure your sales development teams contact prospects quickly after the event to follow-up. Exhibitors that fail to do this turn their 'hot' prospects to cold!