Where your exhibitor listing will be located

•  Submit your company profile on time as it is featured on the Sponsors page of the website and in the official event magazine.
•  The magazine is distributed at the event, and the e-version is distributed to circa 50,000. Readers use the product directory section of the event magazine all year round.

How to Submit your company listing

•  Click on the Compulsory Forms  tab, open the Company Listings form and complete all details as listed.

Download your magazine specs here:

Download our Top Tips and use it as a checklist for your event marketing campaign. Here is a summary:

Set Objectives

•  Make sure you’ve identified your goals before the show and that everyone knows how the Return of Objectives will be measured.

Invite Your Best Prospects

•  Include your customers too. It can be a little embarrassing to see your customers at the event because they received an invitation from your competitor! Some ways to get the memo out:
•  Pre-show email marketing campaign
•  Give them a call
•  Share on Social Media

Accounting Business Expo is empowering you to have a successful event by giving you a clear way of finding, targeting and meeting top prospects. Matchmaking means you can find the right type of prospects and make sure you generate business by setting up pre-arranged meetings before the show.

How can matchmaking help my business?

•  Quality lead generation - find prospects that are right for your business by directly accessing the visitor database, who’s signed up for Matchmaking, before the event.
•  Guaranteed ROI: pre-arrange qualified meetings before the event to make sure you are generating business at ABE.
•  A targeted approach: rather than pulling visitors onto your stand as they walk past, you can target the right level and profile for your business to directly target them before the event.
•  Face-2-Face meetings: the most powerful part of an event is the interactions brands get with their target audience. Matchmaking makes this happen.
•  It's free! Oh, and did we say we’re not charging you for this? It’s free to use for all exhibitors and doesn’t come with any hidden costs or limitations.

We’re still setting up the Matchmaking portal. Stay tuned for more information on this.

Time to get the creative juices flowing and design a stand strategy that will engage visitors and generate leads.

Stand Artwork

•  To attract the right people on the day, make sure your stand artwork/signage clearly articulates what your business does.
•  Check out our stand artwork tips on our Top Tips Checklist (NOTE: you must be logged in to access this file)
•  A targeted approach: rather than pulling visitors onto your stand as they walk past, you can target the right level and profile for your business to directly target them before the event.

Activity Budgeting Tips

•  When planning your budget, make sure you account for supporting marketing activities, prizes, extra staff and any other event-related expenses.
•  You should consider how you are going to best promote your business before, during and after the event to really maximise your overall experience and investment.

Engagement Tips and Icebreaker Tactics:

•  Think of ways to get engage visitors with your staff, product, service or social media.
•  Connect your activity to the theme of your trade show campaign or to your brand’s image.
•  Prizes and giveaways
•  On-stand games, contests and incentives
•  Photo booth or photo props encourage visitors to upload photos to social media using your hashtag/handle

Leads, leads, leads!

•  Incorporate a lead capturing strategy into your event plan.
•  Use digital Lead Scanners to collect leads. More information
•  Incentivise! Consider running a special offer or prize draw for those who scan their badge on your lead scanner.
•  Ensure your sales development teams contact prospects quickly after the event to follow-up. Exhibitors that fail to do this turn their ‘hot’ prospects to cold!

Accounting Business Expo Logo

•  Download logos here:

• Name	Description	Deadline	Action
  ABE19 Logos	ABE19 Logos	--	Click here to view

Accounting Business Expo Marketing Pack

•  Download files here:

• Name	Description	Deadline	Action
  ABE19 Exhibitor Marketing Pack	ABE19 Exhibitor Marketing Pack	--	Click here to view

Social Media

•  Facebook: ABE Facebook Page #ABExpo @AccountingBExpo
•  Facebook Group: ABE Private Facebook Group
•  Linkedin: ABE Linkedin Profile #ABExpo
•  Twitter: ABE Twitter Feed @AccountingBExpo #ABExpo

•  You need to be clear on what your exhibiting objectives are, as this will help you determine the content that goes into your artwork.
•  Your stand graphics should showcase and position your brand and/or highlight the key problem/s that your solution/s fix. This could be done in an infographic style, using icons or imagery - or perhaps a few short snappy sentences.
•  You want the visitor to be able to identify what it is you offer at a swift glance. Keep your stand simple to avoid being lost in the information overload.