Where your exhibitor listing will be located

• Submit your content for the Complimentary Ad in our Event Program / Little Black Book on time to ensure it featured in the official printed copy.
•  The program is distributed at the event, and the e-version is distributed to tickets holders prior to the event.

How to Submit your company listing

•  Click on the Program Ads page, check out the options available and submit your listing to our marketing time through this Marketing Form.

Set Objectives

•  Make sure you’ve identified your goals before the show and that everyone knows how the return on investment will be measured.

Invite Your Best Prospects

•  Include your customers too. It can be a little embarrassing to see your customers at the event because they received an invitation from your competitor! Some ways to get the memo out:
•  Pre-show email marketing campaign
•  Give them a call
•  Share on Social Media

Time to get the creative juices flowing and design a stand strategy that will engage visitors and generate leads.

Stand Artwork

•  To attract the right people on the day, make sure your stand artwork/signage clearly articulates what your business does.
•  A targeted approach: rather than pulling visitors onto your stand as they walk past, you can target the right level and profile for your business to directly target them before the event.

Activity Budgeting Tips

•  When planning your budget, make sure you account for supporting marketing activities, prizes, extra staff and any other event-related expenses.
•  You should consider how you are going to best promote your business before, during and after the event to really maximise your overall experience and investment.

Engagement Tips and Icebreaker Tactics:

•  Think of ways to get engage visitors with your staff, product, service or social media.
•  Connect your activity to the theme of your event campaign or to your brand’s image.
•  Prizes and giveaways
•  Photo booth or photo props encourage visitors to upload photos to social media using your hashtag / handle

Leads, leads, leads!

•  Incorporate a lead capturing strategy into your event plan.
•  Use our LUP Lead Generation Scanner to collect leads.
•  Incentivise! Consider running a special offer or prize draw for those who scan their ticket on your device.
•  Ensure your sales development teams contact prospects quickly after the event to follow-up. Exhibitors that fail to do this turn their ‘hot’ prospects to cold!

•  You need to be clear on what your exhibiting objectives are, as this will help you determine the content that goes into your signage.
•  Your stand signage should showcase and position your brand and/or highlight your services. This could be done in an infographic style, using icons or imagery - or perhaps a few short snappy sentences.
•  You want the visitor to be able to identify what it is you offer at a swift glance. Keep your stand simple to avoid being lost in the information overload.